Safety feels like listening to a story on a cozy, soft carpet.
Culture of Safety is a series of 11 educational videos created for Head Start, focusing on safety in early childhood programs. Produced in both English and Spanish, each three-minute episode explains one of ten key actions aimed at preventing and managing injuries.
I was asked to conceptualize, illustrate and animate a series of scenes that alternate with the live-action footage, as well as create the intros and logos for each action. The tone needed to be reassuring and engaging, while clearly demonstrating the safety practices to adopt and maintaining consistency throughout the videos.
To achieve this, I created a set of warm, friendly characters - including children, teachers, and parents - designed to convey trust and empathy, along with a series of bright, colorful backgrounds such as the playground, classroom, and outdoor spaces, used throughout the different scenes.
You can view the full series here.
Client: Head Start
Production: Pendragwn Productions
Producers: Jon Michael Shink, Michael Skinner
Audio Post Production: Spinn Creative
Art direction and illustration: Elisa De Fazio
Animation: Elisa De Fazio & Fiorella Cocucci