Purity is a mountain lake.
A poetic visual journey where domestic surfaces slowly transform into natural landscapes, guided by a wandering ladybug — the iconic symbol of the Chanteclair Vert identity.
Blending live action, watercolor illustration, and animation, the film creates a soft and immersive atmosphere inspired by freshness, sustainability, and harmony with nature. Fluid transitions and delicate textures turn everyday spaces into organic environments, translating the brand’s eco-conscious values into a visual experience.
Created for the Movi&co contest, the project received the Filmmaster Special Mention award.
Shot on Blackmagic cameras. Animation and compositing created with After Effects.
Client: Chanteclair
Agency: Movi&co
Marketing & Communication (Real Chimica): Anna Colombo
Project Coordinator (Movi&co): Giorgia Monti
D.O.P.: Andrea Nasi
Voice : Roberto Palermo
My role: Subject, direction, illustration, animation.